Billboard Pointilism

makita-billboard-troue-afrique-du-sud-1_mMakita drills in partnership with Saatchi Johannesburg put together a series of out door billboards true to the brand. While the ad itself isn’t so revolutionary in messaging, it’s the way it was built that is genius and captures what the brand is all about: making holes. Each billboard image was made by drilling holes in order to form the image in what looks like a take on a Chuck Close painting or a pixelated Lichtenstein print. Link via Quiet Glover

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small packages

smart_urlSmart Car is helping push its brand essence to new heights by making online information sharing easier (and yes, smarter). By leveraging Twitter, they’ve developed a web app which simplifies and shortens a url into an easy to manage link to be directly embedded within your tweet. Link via Adverblog

Green Light

custom_1239242083073_lamp04Check out this interesting design concept for fuss-free indoor plant care. The lamp doubles as a vessel that carries the plant and lights it via (what I’m assuming are) natural lights. Seems perfect for herbs, since when not in use, the whole unit collapses down for safekeeping. Read more about the LightPot.

Taco via Twitter

3406484587_44ac453818_oUsing new media to its advantage, the Kogi Korean BBQ-To-Go taco truck pulls-in upwards of 400 customers a night. The popular taco truck does no traditional advertising, but starting last November they started an immensely popular Twitter feed. Tweets are sent to the hungry and loyal followers every night so they can locate exactly where the truck is stationed for the evening. With over 11,000 followers, demand is something they’re never short of – if you happen to be in the LA area, expect a 2 hour wait before you get your $2 taco. Read the full story here.

Urban Camo

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Simply amazing. Disruptive. Awesome. Hit up the link for more examples and other videos here.

Urban Camouflage deals with the question how to camouflage
oneself and one’s identity in the urban space. Our costumes are
inspired by the «ghillie suits», the military camouflage suit. It was
an adventure to wear the suit in the stores because of the conflicts
with the employees, the reaction of the customers and also to see
the pretty well camouflage effect in a real situation.