Billboard Pointilism

makita-billboard-troue-afrique-du-sud-1_mMakita drills in partnership with Saatchi Johannesburg put together a series of out door billboards true to the brand. While the ad itself isn’t so revolutionary in messaging, it’s the way it was built that is genius and captures what the brand is all about: making holes. Each billboard image was made by drilling holes in order to form the image in what looks like a take on a Chuck Close painting or a pixelated Lichtenstein print. Link via Quiet Glover

makita-billboard-troue-afrique-du-sud-3_m

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One comment

  1. Drew Hawkins · August 26, 2010

    This is prety cool. I’ve seen similar artwork done on walls but instead of drilling holes there were staples assembled to create an image.

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