Back to basics

This is apparently as close as it’s going to get to running barefoot. Newton, a newcomer to the sneaker world that preaches that body mechanics are best served when it behaves as closely to its primal state as possible – hence a running shoe that enables you to run as if you were barefoot. While it’s an interesting idea and a clever name for a shoe company that’s all about the evolution of movement, what really caught my eye was the packaging. While I can’t seem to find it on the actual site (just the other blog I found the story), it reminds me of how retail companies are changing the way they approach shipping and packaging material use for the good of the earth – remember this post? Sweet.

Newton Motion AW

Newton Packaging


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