foam city

As part of a campaign to launch a few of their flag ship camera models, Sony has been pouring foam into the streets of Miami. Foam City, as they call it was a collaboration between Sony and Fallon London and grew out of the idea of the difficulty of capturing the beauty of a bubble by photograph. So what do they do? They make bubbles for all to capture. Using a pump generator that spews enough foam to fill an Olympic sized pool in 24 seconds, select Miami areas were literally immersed in foam.
Check out the youtube of the events at:
Foam City


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