Smart Car is helping push its brand essence to new heights by making online information sharing easier (and yes, smarter). By leveraging Twitter, they’ve developed a web app which simplifies and shortens a url into an easy to manage link to be directly embedded within your tweet. Link via Adverblog
Ok, before I even ask what it's about, how should I pronounce WiWiA?
WiWiA is pronounced "Oui-Oui- Ah"
What is WiWiA?
Worth its Weight in Awesome is a real-time trend tracker that covers the worlds of art, design, architecture, literature, sports, underground culture, music, social causes, social movements, politics, big business, and just plain awesome, weird, and kooky stuff.
What is WiWiA's intention?
Cause a spark. Be a catalyst. Help you connect the dots in a brand new way. Show you a world you never knew about.
Who is WiWiA for?
You. If your job requires you to think of new, convention-breaking creative ideas for your client and the agency then WiWiA is for you.
Smart Car is helping push its brand essence to new heights by making online information sharing easier (and yes, smarter). By leveraging Twitter, they’ve developed a web app which simplifies and shortens a url into an easy to manage link to be directly embedded within your tweet. 
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